شركات الإنترنت توسع أنشطتها لتلبية حاجات الأسواق الإسلامية

خبر من مصادر إنجليزية.

بدأت الشركات التجارية المنتشرة عبر الإنترنت التوجه إلى تلبية متطلبات الأسواق الإسلامية، وتقديم خدماتها في ضوء ما يتوافق مع الشريعة، انطلاقًا من السياحة، ومرورًا بالملابس، ثم المعاملات المالية والأطعمة الحلال.

ووفقًا لما نشره "مركز دينار" بـ"نيويورك"، فقد أنفق المسلمون 140 مليار دولار على السفر والسياحة خلال عام 2013؛ مما جعل الأسواق الاستهلاكية الإسلامية مقصدًا مهمًّا للشركات الكبيرة التي تعمل في مختلف المجالات، على الرغم من تشكيل التجارة الحلال نسبة محدودة من التجارة العالمية، وفقًا لتقديرات بعض الجهات المعنية؛ المصدر: شبكة الألوكة.

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Online ventures target global Muslim consumer market

From travel guides to shopping portals, new Internet ventures aim to capitalise on the growing "Muslim lifestyle" market, which is expanding beyond food to include areas such as tourism, fashion and credit cards.

Excluding food, where "halal" dietary restrictions must be followed, most of the world's 1.6 billion Muslims are content to buy the bulk of their goods and services from conventional suppliers.

A growing minority, however, want to certify more areas of their consumption as religiously permissible - a trend that appears partly due to rising incomes in majority-Muslim areas of the Gulf and southeast Asia, as well as to expanding choices for consumers.

In some ways, the trend resembles the surge of consumption of luxury goods in emerging markets, as newly affluent consumers seek to express their identities partly through what they buy.

For example, Muslim consumers may may want to stay in Islam-friendly hotels that ban alcohol, wear fashions that have been specifically designed to meet Muslim ideas of modesty, and use medicines that have been screened to exclude alcohol or gelatine made with banned animal products.

The Muslim lifestyle market is spread across the world, so some firms are trying to cast a wider net by going online. One is Singapore-based CrescentRating, a firm which focuses on the halal travel market.

"This is a very fragmented industry of largely offline transactions, with no real major players. It is in a prime position for disruption from an entrepreneurial point of view," said chief executive Fazal Bahardeen.

Travel is one area of opportunity; Muslim consumers spent an estimated $140 billion on travel and tourism in 2013, according to New York-based DinarStandard, a research firm specialising in Muslim markets.